When the Brief Was Wrong Before the Search Started
A founder had built her in-home healthcare services company from the ground up, navigated COVID, and was ready to scale again. She had a revenue goal that was five to six times her current size and a timeline to get there. The consultant she had brought in to help think through the next stage of growth declined to stay on and run the business, and referred her to SRG.
She came to us thinking she needed a COO, Integrator, or possibly a President. Someone to run the day-to-day while she focused on vision and growth.
We pushed back.
Through the intake and diagnostic process it became clear the business did not need an operational second-in-command. It needed a leader who could drive revenue, strengthen commercial execution, and eventually carry full responsibility for the business. We went to market, ran a comprehensive search, and one candidate stood out so clearly that the founder made a decision. Not to hire him for the original mandate. To hire him as her CEO.
We ran a comprehensive search, reached out to roughly 160 candidates, spoke with more than 50, and delivered a tightly vetted shortlist of highly qualified leaders. The search was completed in approximately five and a half weeks.
What this search required: Diagnostic courage. The ability to tell a founder that what she asked for was not what she needed, and to earn enough trust to redirect the search before it started.